I Cogitate

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July 3, 2006

Political Calls and Mailers are so 80s


Finally, finally, here is at least some anecdotal evidence that the use of phonecalls and mailers as part of a political candidate's arsenal needs to be reviewed. The following is obviously not a scientific survey but a 31 to 1 tally for nixing out-of-the-blue calls and mailings is something to certainly ponder. I immediately deposit ALL political mailings into my recycling bin and screen my telephone calls. Just how much of the average candidate's financial war chest goes towards these out-moded means of communication needs to be reviewed, as does the effectiveness or ineffectiveness of such. And if a media advisor is getting paid based on the size of the media budget buy, then there's some easy pickings to be made.
June 28, 2006

Action Line: Voters vent on election: Skip fliers, phone calls
By Dennis Rockstroh
San Jose Mercury News

When I asked readers how they felt about another reader's complaint of the flood of campaign mailers and political telephone calls urging them to vote a certain way (Action Line, June 18), I expected a mixed response.

I was wrong.

The score was 31 against, one in favor. Here are parts of some of the responses:

"All political mailings are nothing more than slick pieces of propaganda and anyone who reads them -- and believes any part of them -- probably shouldn't have the privilege of voting! (OK, so that's a little strong.)"

&

"If I get an unsolicited telephone call urging me to vote for a particular candidate, I feel so strongly against these types of invasion of my privacy that I specifically do not vote for the candidate who is the subject of the phone call."

&

"Frankly, if the money that businesses and unions spent on mailers, commercials and phone solicitations promoting one candidate or another were actually invested in the things about which they claim to be concerned, they'd probably get a better return on their investment."

&

"Regarding the random campaign calls and relentless flow of campaign literature, I find the whole process extremely irritating. Neither method carries any weight with me. Most of the fliers are total propaganda, using bad photos of opponents and overly stating accomplishments on candidate fliers."

LG, San Jose

A -- Got it, LG. Other readers reported that phone calls from John McCain, Dianne Feinstein, Bill Clinton, Al Gore, Jerry Brown, Steve Westly, Barbara Boxer and Hillary Clinton did little or nothing to sway their votes
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