I Cogitate

"While its previous owners considered adult entertainment "immoral," Adelphia Communications Corp., the country's fifth-largest cable television provider, last week became the first to offer hard-core adult films on pay-per-view to its subscribers.

"It's a very lucrative source of funds," said Dennis McAlpine, a media and entertainment industry analyst. "The cable companies and the satellite companies are programming agnostics in the sense that they don't care what the programming is. It's what the viewers want to see."

Viewers can watch such sexually explicit movies in the Hilton and Marriott hotel chains on video services like LodgeNet or on "On Command," which is owned by Liberty Media, formerly a part of AT&T; at home via DirecTV, which is owned by Rupert Murdoch's Newscorp; or via virtually every cable company, including Cox, Time Warner and Comcast.

While the corporations generate millions in profits from providing adult content, their political contributions are often given to those elected, in no small part, because of their stance on "moral values."

According to the Center for Responsive Politics, Comcast Cable has given millions in political donations since 1998. The national Republican Party committees are its biggest organizational recipient, with donations totaling $851,000. President Bush is its biggest individual recipient with $109,000 in donations.

Adelphia has given $166,000 to Republican committees, $17,000 to conservative Rep. John Peterson, R-Pa., and $12,000 to Sen. Rick Santorum, R-Pa., one of the most conservative members of the Senate.

Adelphia says it does not "promote" its adult programming and is simply catering to viewers' "varied interests."

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